SEO Success

In this post we are going to go over some basic search engine optimization tips for WordPress.

Bottom line if you want your WordPress site to get noticed then you have to do everything possible to get it ranked higher search engines. It’s not enough to produce and post informative and engaging content or making your site easier to navigate, read, and share via social networks.

Driving more traffic to your site can be a challenge but with WordPress and a few of the following tips you can optimize your site and boost your search engine rankings.

– Optimizing titles

WordPress, by default, puts the blog title before the title of the entry or post. This may not be favorable if you want to place higher in search engine rankings. An effective strategy to optimize your WordPress site is to put your blog post title first before anything else.

There are advantages to doing so. First, most search engines like blogs where titles of posts come first. Such an order enables them to put importance to keywords that are usually present in titles. Second, an optimized and descriptive title is a significant aspect of page search

engine optimization. Titles enable search engines and readers to determine the content of the page before they visit the site.

– Using meta descriptions

WordPress automatically generates meta descriptions for every blog using the system. However, you may want to make sure that your site will have effective keyword index for better SEO. To ensure higher search engine ranking, manually type a good description per post. Combine a keyword-rich title and matching description and see how the strategy boosts search traffic.

It is also a good idea to install and use a WordPress plugin specifically designed to enhance search engine optimization. One popular plug-in that comes highly recommended is “All In One SEO”. It is designed to create and post a matching description for each title and post. It also

helps optimize your meta descriptions.

– Describing post images

Use ‘alt’ and ‘title’ attributes when describing images or posting captions in your blog entries. Adding short descriptions of images using ideal keywords can bolster search engine traffic and ranking. It is a common mistake of many WordPress blog owners to neglect the use of such attributes when posting images.

When saving images, provide a simple and short name with dash in between every keyword. Thus, if you have a photo of a California sushi bar, the image file should be named as: California-sushi-bar.jpg. Underscore can be used to replace the dash (California_sushi_bar.jpg).

– Use Permalinks

You need to be sure that you are using permalinks on your WordPress site.  By default your WordPress software contains web URLís which contain question marks and numbers inside of them. These links are hard for the search engine web crawlers to attach themselves to. As a result your site will not be indexed as fast as it would normally be.  WordPress also, however, does offer you the opportunity to create custom URLís for both your permalinks and archives.  You will be able to find this option under your Administration panel.  All you will have to do is to choose the options panel then click on permalinks.

– Optimize Titles

In the permalinks section of your WordPress marketing software you have the option of date and name based.  This option will place the year, month, date, and post title in your URL.  For the SEO web crawlers it is best to have the site of your site appear in the front of this URL.  So instead of using the basic URL you should choose the custom URL and create a link that has your site name appearing first.

– Pay attention to tags

Tags are a great addition to your site on a SEO standpoint. They will enable the search engines web crawlersí crawl through your site more easily and also it will allow you to create specific pages for your tags and keywords. You can also install the Ultimate Tag Warrior for your WordPress.

–  Page titles

You will need to make sure you have good titles on all of your webpages. Just as you put the site name at the beginning of your URL you will need to do the same thing with your page title.

– Post titles

The post titles that you choose should be clearly written.  Do not stuff these titles with keywords that you are using to target your site or blog. Choose your keywords carefully when you are posting and get those words in your post title.

– Ping services

Each time you post or edit either a posting or a page your WordPress blog can notify a variety of different sites that you have updated your blog. It is very important that you use this step.

– Google sitemaps

Google has a tool for you that are called Google Sitemaps. This tool will help you index your site and allows you to tell Google which pages are the most important.

– Categories

will help you organize your content. If you have your permalinks turned on, the category names will appear in your URL. This is why it is very important that you name your category names very carefully. Try and make sure that you use keywords to name your categories and do not be afraid to make loads of them. WordPress gives you the ability to use sub categories and sub-subcategories so make as many categories you can. This way you are able to down your focus on certain keyword phrases.

Creating a WordPress site that is SEO ready is fairly simple when you use the proper tools and follow a few simple rules. Using the steps we discussed in this issue can help you create a great SEO friendly site in no time.

A SEO cheat sheet…

Your WordPress SEO Checklist, Dominate The Google Rankings

If you are getting frustrated watching your site stagnate in the Google rankings, then you will want to make sure you follow these tips.  You need to make sure you research properly and the proper plugins installed.  

You also have to make sure your page is setup properly and you are creating content.  Lastly you need to build backlinks to your content.  

Once you have read about these steps below, you will be able to skyrocket your site to the top of Google.

1. Research

You have to research your keywords.  A lot of people, and I mean a lot, are going to tell you to look for low competition long tail keywords.  I disagree.  I say you go for the big guys first.  Do your research of course though.  If you want to rank for a spanish course then “Learn Spanish” is a great place to start.  Using programs like Google’s free keyword tool you can find out an estimate of how  many people search for a term.  The higher the better.  Do a Google search yourself and see if people are buying Paid Google ads – if so that means there is money to be made.  Don’t be scared of very competitive terms either – that is where the money is. 

2. Plugins

Make sure you install all applicable SEO related plugins.  At the very least you should be installing All-IN-One Seo and XML Google Sitemaps.  The first plugin will help with on page optimization, while the latter one will build a XML sitemap and submit it to Google.  Do some research and see if any other SEO related plugins could fit on your site.

3. On Page Optimization

Although not as important as it once was you should still make sure your website is optimized.  You want all your title tags to be keyword rich.  That is the first thing Google sees.  You also want to make sure you have no broken links on your site.  The keyword appearing in your body as well as in H1 tags will also help. I would also make sure my permalinks were keyword rich.  To do this set your custom permalink structure to something like /%postname%/.  That way whatever you title your posts will become part of your URL.
 
4. Constant Content

Start adding content and don’t stop ever.  Google loves fresh content and so do your visitors.  Try to post everyday, if not really aim for five times a week.  If you need to get guest bloggers to help you do that, but make sure you have a steady flow of content.

5. Build Links

Build links, everyone knows Google loves backlinks.  Get them wherever you can.  Online  directories, blog comments, forum signatures, forum profiles, social bookmarking and social media all have opportunities to place backlinks. You can research proper backlinking and find tons of great ideas.

These five steps are very simple, but they are the key to getting your WordPress blog to the top of Google.  

If you research, plugin, optimize, create and build, you will blast to the top of Google.